Brand culture

BASSANIO, as a brand growing increasingly stronger in China, depending on the endless creative design of its team and the perfect application of visual arts, has surbverted the marketing mode of the traditional fur clothing industry, and has set up collection stores of European fur clothing brands across China, making BASSANIO the representative of first new-generation collection stores of international fur clothing brands. 

Brand positioning:A high-end luxury fur clothing artist

Brand culture
Hold faith in fashion tide, and pursue the spirits of rigorous craftsmen.

For modern people, independence is merely an attitude, and fashion is their highest faith. BASSANIO allows people to stick to themselves with infinite faith, so that they don’t get lost and effaced, in this changing tide, and gladly accept to be led by the temptation of fur clothing arts and the graceful and elegance, simple and luxury of fur clothing arts irresplaceble by any other single brands. There maybe people turning left, or turning right, BASSANIO followers forever adhere to the direction of going ahead, in that fashioni has already carved perfect determination, and needs only to carry itself forward.  

BASSANIO has all along been carrying out design for fur clothing by following the standard for craeating artistic works, from repeatedly revised design drafts to the perfect garment made out of the meticulous craftsmen’s hands, thoroughly demonstrating the craftsmenship pursuant to perfection and never-fading fashion essence. A wardrobe may be filled with clothes, but cannot satisfy the pride desired to be obained in the fashion tide. BASSANIO is dedicated to creating classical work of art for people’s wardrobes, and hopes to gradually blend itself into details of people’s life, and, in the unique and independent style of each of its supporters, bestow them with an intelligent art of life, build up the art philosophy of their own, and shape in them the outstanding glamour of a debutante and an elite.  

We keep on improving designs, but never restrain ourselves to the rules;

Respect the classic styles, but never replicate them;

And specialize ourselves in making fur fashionable dresses with artistic pursuance. 

Brand vision:
Establish orignial fur dresses with the best art flavor, and lead the tide of fur clothing fashion in China and the world at large.